In yet another case diminishing the "phone" part of smartphones, online research company comScore reported today (June 4) that a monthly average of 19 million Americans, or 17.4 percent of all smartphone owners, made purchases from their smartphones in February, March and April.
This was the latest data from the companies regular three-month surveys. [ By a Large Margin, We Still Prefer Paper to Smartphones ]
Clothing was the biggest item that people bought from mobile devices, with nearly a third of buyers getting new threads. About a fifth of them bought tickets, electronics and appliances, takeout food, print books and daily deals or other discount coupons. While such shoppers are clearly still a minority, their numbers are growing. [ 6 Apps to Guide Your Grocery-Shopping ]
How are they doing it?
Some of the most popular shopping apps that both iTunes and Google Play (formerly the Android Market) have in common include:
- Amazon Mobile
- Living Social