IE 11 is not supported. For an optimal experience visit our site on another browser.

Barnes & Noble cuts price on Nook tablets

Barnes & Noble cut prices on three models of its Nook e-reader and tablet devices on Sunday, ahead of the peak of the back to school season and amid speculation that rival Amazon.com  is preparing to launch a new version of its Kindle Fire tablet.
The new Nook Tablet is seen during a demonstration at the Union Square Barnes & Noble in New York
The Nook Tablet is seen during a demonstration at the Union Square Barnes & Noble in New York, November 7, 2011.© Shannon Stapleton / Reuters / Reuters file
/ Source: Reuters

Barnes & Noble cut prices on three models of its Nook e-reader and tablet devices on Sunday, ahead of the peak of the back to school season and amid speculation that rival Amazon.com Inc is preparing to launch a new version of its Kindle Fire tablet.

Barnes & Noble, which has said the Nook has allowed it to win 27 percent of the U.S. e-books market, said it had slashed the retail price of its Nook tablet with 16 GB of memory to $199 from $249. The new price is now the same as the 8 GB Kindle Fire. Amazon is the market leader with about 60 percent of e-book and e-reader sales.

The largest U.S. bookstore chain also shaved $20 off its 8 GB version of the tablet to $179. Barnes & Noble lowered the price of its Nook Color by $20, bringing it to $149, the latest reduction for that model.

The new prices went into effect on Sunday. Each of the three Nooks have 7-inch screens.

Despite the popularity of the Nook devices, Barnes & Noble has had to reduce the price of various versions on a number of occasions to compete with Amazon, which is believed to be preparing to launch a new version of its Kindle Fire tablet. The earlier price reductions cut into Barnes & Noble's earnings.