The company behind a new electric vehicle that is a cross between a motorcycle and a conventional automobile says it wants to change how young Americans think about cars.
"You can get to work and back for less than 50 cents a day," Lit Motors CEO Daniel Kim told The Atlantic.
Kim said he believes today's youths would rather buy an iPhone or other gadgets than a car.
"Younger people don't look forward to buying a car," says Kim. "The cost of ownership of a car is really expensive, so a lot of people are veering away from owning a vehicle, and moving towards ride-sharing services and public transportation.
Kim says the C-1 bridges the gap between a car and a motorcycle, providing the safety of a car without the high ongoing costs of ownership.
The C-1 is still in development and the company is still seeking funding, but Kim estimates it will initially cost about $20,000, but he said he thinks the cost could go down to as low as $16,000 if it becomes popular.
The motorcycle-car hybrid is slated for release in May 2014, and more than 250 people have put down deposits to buy one, according to the company.
via The Atlantic