A courageous employee (or a foolhardy one, depending on your perspective), today (Jan. 31) live-tweeted on the company's Twitter account as her employer HMV laid off 190 workers. Employee Poppy Rose later explained that she was the intern who created the account two years ago and has been HMV's social media spokeswoman during that time.
This was no Twitter hijack as was widely reported, according to Rose's explanation made on her personal Twitter account. "Just to set something straight, I did not ‘hijack’ the hmv twitter account," she tweeted. "Actually assumed sole responsibility of Twitter & Facebook over two years ago."
The corporate tweets were removed, but not quickly enough for screenshots to be spread over the Internet. Memes have begun — Quickmeme has a "that'd be great" meme posted on its homepage from the movie "Office Space" — but posts to Reddit , Tumblr and Instagram have already dropped off.
Today'sjob cuts weren't the first for the beleaguered music and movie store, and may not be the last. Rival Blockbuster UK filed for bankruptcy earlier this month.
Poppy Rose said she hopes her actions today will teach her employer a lesson about the importance of social media. But Rose herself may find out the value of social media for finding a new job.