Online ads that sing, dance and otherwise distract readers won't be part of social news site Reddit's experience.
The folks at Adblock Plus, a browser add-on that blocks so-called "annoying ads," announced today (Feb. 5) that all ads on social news site Reddit meet the company's requirements for being non-intrusive, That means users of the add-on will see ads even with the ad blocker installed.
Adblock Plus was designed to reward sites that don't take "bad" ads and thereby minimizes disruptions to visitors while still allowing a site to make money.
So what makes for a bad ad? According to Adblock Plus, any ad that covers content, is stuck in the middle of text, automatically starts playing music or a video when the page loads or includes animations (yep, we're talking to you, obnoxious belly fat ads) is flagged as an obtrusive ad and blocked.
Reddit isn't the only site that doesn't take obtrusive ads. Amazon and ehow have similar policies and have received the Adblock seal of approval, which means that even without Adblock Plus you won't see dancers and jiggling bellies.