What the tweet should the twitterverse be calling President Barack Obama's first-ever visit to the Scenic City?
A hashtag war is being waged at this very moment deciding this question and sides are being chosen. #CommanderinCHA or #POTUSinCHA. (POTUS, for the layperson, stands for president of the United States.)
It started Wednesday night, said Jon Moss, owner of Moss Media Labs, a local digital marketing consultant.
The news was out about Obama's visit to Amazon, but no hashtag had been claimed. So Moss and several others met in a Google chat room to make a decision.
"We were jotting down different things. 'CHA' is a common moniker. Then we were playing around with 'POTUS.' 'ObamainCHA.' Someone said, "Hey, what about 'commanderinCHA.' I said, 'That is kind of clever.'"
They told the mayor, the Chamber of Commerce: Use. This. Hashtag.
Then a rebellion started. #ObamaNooga. #POTUSinCHA.
"We're using #ObamaNooga over #CommanderinCHA or #POTUSinCHA. [We] ... decreed it, and it shall be so," wrote Galen Riley.
"One is clever. One uses less characters. I might have to use #BarackIsInTheHouse," wrote Emily.
Tensions were high. It's funny, but it's serious too, said Moss. Hashtags shouldn't be political, he said. They shouldn't be for individual humor. They are to collect community conversations, keep a city in the loop about important things like what road the president just turned down, what his entourage looks like and what color tie he is wearing.
Still, some wondered, why the bickering?
"Why the vicious hashtag battle?" Bill Colrus wrote Wednesday on Twitter.
"Is it sweeps? Is the President giving the Sharrocks another house? #ChillCHA."
Contact staff writer Joan McClane at firstname.lastname@example.org or 423-757-6601. Follow her on Twitter at@JoanGarrettCTFP.