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Coca-Cola announces makeover for Fresca

Coca-Cola Co.'s North American division said on Wednesday that Fresca will get a new look and two new flavors.
/ Source: The Associated Press

The soft drink Fresca is getting a new look and two new flavors, Coca-Cola Co.'s North American division said on Wednesday.

The company said it will give a "fresh, contemporary look" to Fresca, including a new logo and new packaging graphics.

The two new flavors — Sparkling Peach Citrus Fresca and Sparkling Black Cherry Citrus — will be introduced in the U.S. in September. The new drinks will be introduced as zero calorie line extensions to the Fresca brand.

The flavor of the existing Fresca will remain unchanged, the company said.

Alison Lewis, vice president, Sprite and Flavors, Coca-Cola North America, said Fresca's "new look and expanded flavor offerings will appeal to folks who are looking for a unique taste beyond the ordinary."