MSNBC.com in the Midst of a Groundbreaking Summer
Breaking news coverage and technological innovations secure MSNBC.com’s place in Nielsen//NetRatings’ Rankings for June 2005
For Immediate Release -- On the heels of a redesign that includes new features and relevance functionality, MSNBC.com emerges as the news site of choice among consumers. Continued free streaming video success, strong breaking news coverage and innovations such as podcasting have solidified MSNBC.com’s position among the top Current Events & Global News destinations during June 2005, according to Nielsen//NetRatings. MSNBC.com had 23.8 million unique users during June 2005, beating CNN.com for the 4th consecutive month.
“Whether the news of the day is a tragic world event or a celebrity making headlines, consumers know they can trust NBC News and come to MSNBC.com for the information they want,” said Charlie Tillinghast, General Manager and Publisher of MSNBC.com, “Our strong breaking news coverage, multimedia presentation and technological innovations keep consumers engaged and coming back – and we’re being recognized in the ratings accordingly.”
MSNBC.com’s coverage of recent breaking news events is unmatched in the industry. Working with the worldwide resources of NBC News, stories such as the London bombings were covered quickly and completely with a combination of detailed stories and analysis, accompanying video, multimedia features and alerts. MSNBC.com notified consumers of the London explosions via email alert more than 45 minutes before CNN.com’s breaking news alert. MSNBC.com reported 10.3 million unique users on the day of the bombings and over 51 million page views, with a 400% increase in international traffic.
MSNBC.com’s leadership in free streaming video can be evidenced through recent event coverage including:
The July 7th bombings in London generated 4.4 million on-demand video streams of NBC News coverage of the event throughout the day. Tom Cruise’s tussle with Matt Lauer on “Today” was watched by a record 2.5 million people on MSNBC.com the week following the June 24th interview. On June 14th, MSNBC.com served 630,000 live video streams of the Michael Jackson verdict.
As a technology leader, MSNBC.com has added another tool to its distribution arsenal – podcasting. A technology fast growing in popularity, podcasting allows users to subscribe to a number of regularly scheduled programs and automatically distributes them directly to a desktop computer that can then be transferred to an iPod or other personal MP3 player. The service is now available at podcast.msnbc.com.
MSNBC.com podcasts offer both full and select portions of NBC News and MSNBC shows including “Today”, “Nightly News with Brian Williams”, “Dateline”, “Meet the Press”, “Hardball”, “Countdown with Keith Olbermann” and more. MSNBC.com original content includes news and business headlines, the latest news from the nation's capital on MSNBC.com's "White House Beat" and "TechWatch" featuring tech and science news and reviews of the hottest gadgets.