They‘re all dressed up with a long way to go. Emperors on parade or penguin procreation, this black-tie brood makes an annual 70-mile trek from home to their breeding ground which is now the subject of this summer's surprise box office success story, “March of the Penguins.”
“It’s perfect summer counter-programming,” says Adam Leipzig of National Geographic Films. “At a time when every weekend, there are $150 million blockbuster special-effect-driven movies, this is just a breath of fresh air.”
The documentary, a dramatic-comic love story shot in Antarctica over 14 months at a cost of $8 million, defies this summer’s box office slump. Earning more than $16 million already, the film is on its way to becoming the second highest grossing documentary of all time domestically, behind Michael Moore's “Fahrenheit 9/11.”
These penguins continue their march with a message for Hollywood.
“You can‘t try to make a blockbuster. You just have to try to make a good movie,” according to Leipzig. “If you make a good movie, the audience will come.”
Those emperor penguins are the largest of the 17 penguin species. They can grow to be over three feet tall, weighing as much as 90 pounds.
If you want to see more, you can. Given its success, approximately 1,300 theaters will showcase the movie by Friday.