Sign up for the MACH newsletter

You have been successfully added to our newsletter.

A daily newsletter charting the future: From technology to the scientific breakthroughs changing our lives.

The algorithm that will keep you buying on Cyber Monday

Amazon’s item-to-item collaborative filtering algorithm is responsible for recommending products by tailoring those recommendations to individual users. In other words, it’s the reason you might keep clicking and buying on Cyber Monday.

Best of MACH

Play All