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Image: David Perdue Begins His Campaign For Governor Of Georgia
Former U.S. senator and Republican gubernatorial candidate David Perdue speaks at a campaign event on February 1, 2022 in Dalton, Georgia.Elijah Nouvelage / Getty Images

David Perdue lags far behind Gov. Kemp in ad spending Georgia's GOP primary

Perdue is backed by former President Donald Trump and is challenging Gov. Brain Kemp


Ahead of Georgia’s May 24 primary, former Sen. David Perdue, R-Ga., is falling behind in the race for the state’s GOP gubernatorial nomination. 

He’s spent no money on ads since April 29, according to AdImpact, an ad tracking firm. In total, he’s spent $1.2 million on ads, a relatively low amount for that race. 

Perdue is backed by former President Donald Trump and is challenging Gov. Brain Kemp, who drew ire from Trump in 2020 when he refused to overturn the results of the presidential election in the state, which was carried by President Joe Biden.

So far this cycle, Kemp has spent over $5 million on ads. He’s recently pivoted his focus to the general election this fall, where Democrats are leading in ad spending by the millions, rather than spending money against Perdue.

Recent polls show that Kemp not only leads Perdue, but he also could clear 50 percent of the primary vote, meaning he would avoid a runoff election. A runoff would take place on June 21 if neither candidate clears that 50 percent threshold.

If he wins outright, Kemp will face Democrat Stacey Abrams in a rematch of their 2018 election, where Abrams lost by less than two percentage points. Abrams is already the de facto Democratic nominee, facing no challengers in the primary contest.

On top of Kemp’s ad spending, the Republican Governors Association has spent on his behalf, pouring over $4.6 million on the airwaves to back Kemp.

But Abrams and her allies are far and away the leaders in ad spending in the race so far. Abrams’ campaign has spent $7.8 million on the airwaves and Fair Fight Action has spent an additional $6.6 million on ads supporting Abrams.