And the poll found more voters preferring the Democratic message over the GOP message — without using either Biden’s name, Donald Trump’s or mentioning either party — according to NBC’s bipartisan team of pollsters who conducted the survey.
“Candidate Jones” — the unnamed Democratic message — was described in the poll as someone who says the country needs to keep getting things done for working Americans by lowering health care and drug costs; who wants to ensure that corporations pay their fair share; who stands up for democracy and rejects election lies; and who opposes attempts to ban abortion.
In the poll, 75% of registered voters said that describes them well, including 49% who said that describes them “very well.”
By contrast, “Candidate Smith” — the unnamed Republican message — was described as someone who says record-high gas and grocery prices are hurting Americans; who highlights the surge in violent crime and in migrants at the border; and who argues there needs to be change after lower student test scores as a result of Covid lockdown policies.
In the poll, 68% of voters said that describes them well, including 41% “very well.”
When asked which candidate they would more likely support for Congress, 46% of voters picked Candidate Jones (the unnamed Democratic message), versus 32% who picked Candidate Smith (the unnamed GOP message).
Yet testing unnamed messages — without using names of the parties or their leaders — doesn’t capture the full political picture.
Indeed, actual congressional preference in the poll is tied at 46%-46% (versus 46%-32% on the unnamed messages).
And when you compare the messaging test with congressional preference, the poll finds more than 20% of Republican respondents picking “Candidate Jones.”
Bottom line: In a blind taste test, voters prefer the Democratic message, according to the poll.
But voting and American politics aren’t blind taste tests.