IE 11 is not supported. For an optimal experience visit our site on another browser.
Republican nominee Herschel Walker and Democratic Sen. Raphael Warnock. 
Republican nominee Herschel Walker and Democratic Sen. Raphael Warnock. AP; Getty Images

Georgia Senate runoff on track to draw over $30 million in ad spending

The general election runoff between Democratic Sen. Raphael Warnock and Republican nominee Herschel Walker is heating up.


Candidates and outside groups are on track to spend over $30 million in Georgia's month-long Senate runoff campaign.

Already, a Democratic group linked to the Senate Majority PAC has reserved over $10 million worth of airtime in the race, while the Republican Senate Leadership Fund has booked almost $10 million, according to AdImpact.

While those two groups are almost even in spending, Democratic Sen. Raphael Warnock's campaign is set to spend $7 million, while Republican nominee Herschel Walker's campaign has only reserved $2.7 million worth of airtime so far.

Despite the relative evenness between both parties in booked spending, Democrats have dominated the airwaves in the first week of this race.

In just one week, Georgia Honor and Warnock spend a combined over $7 million, while Walker and the Senate Leadership Fund spend just over $1 million combined.

Both candidates released generally positive TV ads over the weekend touting their platforms and records, but Warnock went on the offensive today, releasing an ad featuring almost 30 seconds of former President Donald Trump praising Walker.

"Get out and vote for Herschel. And he deserves it — he was an incredible athlete. He'll be an even better senator," Trump says in the ad.

Outside of legacy groups spending on TV, smaller outside groups are also entering the state to mobilize voters to actually go out and vote.

Priorities USA, a Democratic group, plans to spend $1 million on a digital mobilization effort targeting minority voters in Georgia.

"Priorities will target voters who live within a one-mile radius of a polling place with information on how, when and where to vote," a press release from the group said.