President Donald Trump is still unpopular and so is the political movement created in his image, according to a new national NBC News poll.
The Make America Great Again, or ‘MAGA,’ movement, which takes its name from Trump’s first campaign slogan, was the least popular individual or group tested in the new survey. Just 24% of Americans have positive views of the movement, while 45% voice negative views.
These numbers come as President Joe Biden made Trump — and his movement — the centerpiece of his re-election launch video on Tuesday.
Biden in his video that “MAGA extremists are lining up to take those bedrock freedoms away.” Biden and his fellow Democrats often use the term “MAGA” as a catch-all to describe pro-Trump Republicans who embrace the former president’s more extreme positions, including his false claims that the 2020 election was stolen.
A slight majority of Republicans — 52% — view the MAGA movement positively, as well as 53% of those who define themselves as conservative.
Independents also rated the movement negatively, with just 12% viewing it positively, while 45% say they have negative views of the movement.
The movement received net-positive ratings across only a few political and demographic groups, finding support among those who make up the Republican base, including Americans who are white, less educated and live in rural areas.
More than a third of rural Americans have positive views of the movement, the highest of any geographic subgroup. And the movement received its highest mark from white Americans, with a 29% positive rating, of any racial subgroup.
Men over the age of 50 were evenly split, with 36% voicing positive views and 37% voicing negative views. And a combined 58% of those with a high school degree or less and those who attended technical or vocational schools view the movement positively.
On the flip side, the movement received its highest negative ratings from groups that make up the Democratic base: the higher educated, younger people, people of color, particularly Black people, and those who define themselves as liberals.
The NBC News poll was conducted April 14-18 of 1,000 adults — including 861 reached by cell phone — and it has an overall margin of error of plus-minus 3.1 percentage points.