Designers Dao-Yi Chow and Maxwell Osborne, the duo behind the brand Public School, are the new creative directors of DKNY, the label announced recently.
The duo is known for their fresh takes on both tailored and streetwear-inspired garb, particularly in menswear. Their Public School brand has won a slew of awards, including the CDFA’s Menswear Designer of the Year in 2013 and the International Woolmark Prize at London Fashion Week in January. The label recently expanded into women’s clothing, and debuted their first women’s line earlier this year.
“Our new creative team has a solid platform to re-energize and redefine what authentic New York means for DKNY right now given today’s world of fast living, extreme innovation and global competition at the highest level,” said Caroline Brown, CEO of Donna Karan, in a statement.
Chow and Osborne are both New York natives, and met when the two worked for Sean Jean, the Sean “Puffy” Combs-owned clothing line.
Chow and Osborne are part of a new wave of New York-bred young designers of Asian-American descent, many tapped to bring new perspective to more established labels fighting for relevancy.
Designer Alexander Wang made waves when it was announced he would head up the legendary Balenciaga in 2012. Perennial cool kids and Opening Ceremony founders Carol Lim and Humberto Leon were given creative director roles at Kenzo of the same year.