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By Frances Kai-Hwa Wang

The Smithsonian Asian Pacific American Center launched a social media campaign Tuesday to continue the conversation started after a Facebook post defending Darsh Preet Singh, a Sikh American, went viral.

The hashtag #BeLikeDarsh began after Greg Worthington, a PhD student at the University of Texas at Austin, wrote on Facebook defending Singh, who was the target of a "joke" that suggested Singh's name was "Muhammad" and that he was an "explosive" basketball player.

RELATED: 'His Name Is Darsh Singh': Pushback Against 'Joke' Goes Viral

Singh was the first turbaned Sikh to play basketball in the NCAA, and his Trinity University basketball jersey is housed at the Smithsonian National Museum of Natural History as part of their "Beyond Bollywood" exhibit.

“We see opportunities for learning in everything and our goal is to always shift public discourse in positive ways,” Konrad Ng, director of the Smithsonian Asian Pacific American Center, told NBC News. “Our multimedia team has a talent for framing the Asian Pacific American experience in aspirational terms — that is the essence of the American spirit. #BeLikeDarsh represents America.”

The Smithsonian Asian Pacific American Center started the conversation Tuesday afternoon with a series of tweets:

Singh’s friends, including Worthington, were the first to chime in, adding more information about him.

Singh's wife, who has written for NBC News about how much she worries about his safety, also commented, highlighting his sense of humor, intelligence, and capacity for love.

Many found inspiration in Singh’s accomplishments and pride in his identity.

And, don’t forget, Singh's mad basketball skills.

Singh's own response was thoughtful and thankful.

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