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New Clinton Camp, PAC Ads Target Spanish-Speaking Latinos

The Hillary Clinton campaign and a SuperPac are turning to a source of high support for more and certain votes: Spanish-speaking Latinos.
File photo of voters filling out ballots as they prepare to cast their primary vote, Tuesday, Aug. 30, 2016, at precinct 371 in Hialeah, Fla.Alan Diaz / AP

The Clinton camp and the political fundraising group supporting her are turning up their targeting of Spanish-speaking Latinos through campaign ads, focusing on swing states with large Hispanic and immigrant populations.

Clinton’s campaign announced two new Spanish-language ads early Wednesday, including one featuring a Cuban American who is a former member of George W. Bush’s Cabinet and has publicly endorsed Clinton.

An earlyJuly Pew Research Center poll showed that Clinton holds an 80 percent to 11 percent lead over Trump among bilingual and Spanish-dominant Latinos, who are about 57 percent of registered Latino voters. For English-dominant Latinos, the margin was closer, with 43 percent backing Clinton.

The Trump campaign and the Republican Party did not immediately respond to a request for comment.

In the ad featuring him, former Commerce Secretary Carlos Gutierrez acknowledges his Republican stripes, but tells the viewer that a Trump presidency would be dangerous for the country and Trump doesn’t have the qualities to be president.

“I know because I worked in the Cabinet of former President George W. Bush for four years. I was born in Cuba but this country gave me my success,” Gutierrez says. “I have been a Republican all my life, but first I am an American.”

That ad is running in Miami.

File photo of voters filling out ballots as they prepare to cast their primary vote, Tuesday, Aug. 30, 2016, at precinct 371 in Hialeah, Fla.Alan Diaz / AP

As a Cabinet member, Gutierrez was often an ambassador for Bush to Congress, to help make the case for immigration reform legislation Bush supported but failed to pass.

RELATED: Republican Latinos in Swing-State Florida Publicly Support Hillary Clinton

Gutierrez also led Hispanic outreach for 2012 Republican presidential candidate Mitt Romney.

The second ad also takes aim at Trump, saying he thinks shouting insults shows true strength. That is followed by his statements he made about Mexicans, saying they were sent by Mexico to the U.S., when he opened his campaign. “They’re bringing crime, they’re rapists," Trump says in the ad.

By contrast, the ad continues, Clinton understands that true strength is found in what “we do for others.” It goes on to describe work she’s done on health care for children and disability rights. In the end, it urges Latinos to register to vote.

RELATED: Half of Trump's $10 Million Ad Buy Hasn't Been Placed Yet

That ad is running in Miami, Orlando, Tampa and West Palm Beach, Florida and Las Vegas and Reno in Nevada, Clinton campaign spokeswoman Xochitl Hinojosa said. Hinojosa did not provide spending for the specific ads, but said they're part of an $80 million fall ad buy for all voters, not specifically for Latinos and African Americans.

A Gallup poll released Aug. 26 pointed out that only 28 percent of foreign-born Hispanics – those more likely to be Spanish dominant – were registered and about 45 percent were not likely to register to vote.

Separately, Priorities USA, the Super PAC that backs Hillary Clinton, also took aim at Trump in their first Spanish-language television ad that is to run in the Las Vegas, Nevada and Colorado Springs and Denver, Colorado markets. Next week it will run in Miami and Orlando, Florida.

Former Marine Kenny la Cruz listens as U.S. Democratic presidential nominee Hillary Clinton speaks at a campaign Voter Registration Rally at the University of South Florida in Tampa, Florida, United States September 6, 2016.BRIAN SNYDER / Reuters

Florida and Nevada are competitive states where the Latino electorate and its turnout are large enough to help swing a race and where the Latino populations include significant immigrants or Latinos who more recently arrived to the states.

In Florida, 18.1 percent of all eligible voters in the state are Latino. The Puerto Rican population is growing with some of that growth caused by the relocation of Puerto Ricans from the U.S. territory to the mainland.

In Nevada, 17.2 percent of the eligible voters are Latino. Of that group, 68.5 percent speak more than English at home, according to Pew.

The ad hits on what is says are the values of “our United States”: liberty, respect and helping each other. But it also emphasizes them as values of the Latino community with images of Latino families.

“Donald Trump rejects our community and our values,” it says before telling viewers to “respect our United States.”

The ad was previously announced in a partnership with El Super PAC Voto Latino in Florida.

RELATED: Clinton, Allies Have Reserved $98 Million in Ads

The Super PAC has set aside $6 million for ads aimed at Latinos and African Americans. This ad is part of a $3 million Spanish-language buy that opens that spending, according to the PAC.

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