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Fans of Spanish Glossy Can Say Hello to 'HOLA! USA'

¡Hola!, a weekly Spanish-based magazine that is a 'de rigueur' item in many Spanish and Latin American households, will now publish a U.S. version.
The first cover for HOLA! USA.
The first cover for HOLA! USA.HOLA! USA

Are you a fan of ¡Hola! magazine or does you mom or tía have it prominently on the coffee table? Since 1944, the Spanish glossy has been a de rigueur item in households throughout Spain and Latin America for the latest in celebrity news as well as the goings-on of Spanish and European royal families. The weekly is known for its oversized pages full of glossy photos displaying the latest fashion and sumptuous homes of the rich and famous, along with a recipe or two of what’s the rage in kitchens throughout the Spanish-speaking world.

Now there's Hola USA!, which debuts on newsstands Monday and includes an exclusive interview with actress Eva Longoria, who is featured on the front cover with British celeb Victoria Beckham.

In a slight departure from its archetype, HOLA! USA will focus more on Latino and Latina celebrities and less on European royalty.

Mirroring the format of its sister publication in Spain, the premiere edition of HOLA! USA features an exclusive look at Longoria’s wedding to television network executive Pepe Bastón. Longoria pal Beckham was the wedding dress designer.

The magazine will be headquartered in New York City.

While HOLA! USA publishes in English to reach the Latino community’s growing numbers of English-dominant readers, subscribers will have the option of receiving the magazine in either English or Spanish.

It was in ¡Hola! that readers first caught a glimpse of Ricky Martin’s twin babies and Julio Iglesias’ Miami mansion, along with behind-the-scene details of the latest royal birth, baptism, First Communion, or beach or skiing vacation.

A woman looks at the front cover of Spanish magazine ?Hola!Denis Doyle / Getty Images

Editions chronicling Princess Diana’s wedding — and years later her funeral — sold out in record time.Since its inception during World War II, the weekly magazine with a combined circulation of more than one million a week has grown to publish 30 editions around the world.

This isn’t the magazine’s first foray into the growing U.S. Latino market. In 2013, its parent company Hola Media Inc. launched a cable television channel in Miami that currently reaches nearly 12 million households in Latin America and the United States.

“Every day we provide our readers with Anglo and Hispanic content in both platforms from our newsroom in Brooklyn, which has more than 20 professionals who work closely with our sister brand, ¡HOLA! TV, to provide the reader with a real 360 approach to content,” said Editorial Vice President Cristy Marrero in a statement.

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