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GOP launches English, Spanish Social Media Latino Outreach Campaign

The RNC has launched a campaign to reach out to Latinos. Its first video features a spokeswoman who previously opposed Trump.
Image: A person holds a sign reading Latinos for Trump on the third day of the Republican National Convention in Cleveland, Ohio
A person holds a sign reading 'Latinos for Trump' on the third day of the Republican National Convention in Cleveland, Ohio, U.S. July 20, 2016. REUTERS/Carlo AllegriCARLO ALLEGRI / Reuters

The Republican party focused on terrorism in its first installment of a social media campaign aimed at Latinos that it launched on Tuesday.

The "Hispanics, The Week Ahead" campaign released its first videos posted in English and Spanish on Twitter, Facebook and YouTube features the Republican National Committee's (RNC) spokeswoman for Hispanic media Helen Aguirre Ferré. In it she says President Barack Obama and Hillary Clinton, former secretary of state, have left the world less safe and declares "Yes, I am for Trump."

The videos contrast with anti-Trump tweets and comments Ferré sent and made on air that continue to dog her as she tries to convey the party's political message on its nominee, Donald Trump.

The RNC said in a news release that it plans additional postings on job creation, the economy, national security, veteran support, education, taxes and immigration and future videos will include other Republican Hispanic leaders.

RNC Chairman Reince Priebus said in a statement that the videos are intended to "generate greater conversation and understanding of what the Republican Party stands for."

"This new video makes clear the threat of radical Islamic terrorism has never been more present, but Hillary Clinton is committing to the same failed strategy of leading from behind and has made our country less safe and our allies more vulnerable," Priebus stated. "Donald Trump is the only candidate embracing a peace through strength approach that will protect Americans from the threat of terrorism."

Democrats criticized the Republicans' effort.

"No amount of social media is going to make up for a standard-bearer who calls Mexican immigrants 'rapists'; who thinks a federal judge can't do his job because of his Mexican heritage; and who wants to deport all undocumented immigrants," party spokesman Walter Garcia said in a statement.

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