At a time when campaigns like #MeToo and #TimesUp are trying to shatter sexism and empower women in male-dominated industries, Mexican singer and Queen of Rancheras Aida Cuevas is using her Grammy win as a gateway to expand this movement beyond the United States.
“This needs to happen worldwide,” said Cuevas about the movement to urge women to speak up and stand for their rights. “We have to denounce harassment...Unfortunately we as Mexican women, we tend to stay silent. Latinos stay sort of silent with all of this.”
The #MeToo and #TimesUp campaigns have received some backlash from women of color over the fact that the movement is not all that inclusive. Furthermore, it has tended to focus on the struggles of women in the U.S.
Cuevas was the only woman to receive a nomination for Best Regional Mexican Music Album at this year’s Grammy awards. When she won, Cuevas made history as the first female Mexican ranchera singer to win a Grammy award in the category, beating all-time favorites like Banda El Recodo de Cruz Lizárraga and Julion Alvarez y su Norteño Banda.
“I was surrounded purely by men, and I was blessed,” said Cuevas about her fellow nominees.
But she also knows her win is important.
“This award is a good gateway for everyone, especially women, who want to sing or are already singing rancheras.”
Rancheras stems from the Mexican revolution and the musical genre is overflowing with drama, passion and patriotism. And like any good ranchera musician, Cuevas wore a traditional charro outfit to pick her Grammy and give her acceptance speech.
“My charro outfit is like my second skin. It fills me up with pride every time I wear it,” Cuevas told Telemundo and NBC News in an interview while she was in New York City for the Grammys. “Going up that stage with my attire, representing an entire country which is mi México lindo, was one of the best experiences of my life.”
Cuevas, now 54, started singing when she was just 11 years old. Since then, she has recorded 39 albums and traveled the world with her music. She has sung for U.S. presidents George W. Bush, Bill Clinton, Gerald Ford and other world leaders like Pierre Trudeau and the king and queen of Spain.
Throughout her 42-year long music career, Cuevas has won many Latin Grammys and multiple gold and platinum records. But it wasn’t until she went solo that Cuevas made Grammy history.
She departed from her music label to start her own and released her first independent album titled Arriero Somos Versiones Acústicas, which is a collection of covers performed with only guitar accompaniments. After this risky move, she won her first Grammy.
Cuevas hopes that her trajectory and newest career accomplishment can stir conversations about self-love and women's empowerment.
“Women are worth a lot and we really deserve to be respected,” she said.
Verónica Albornoz, a correspondent for Telemundo's "Un Nuevo Día," contributed to this report.