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Jeb Bush Names Hispanic Danny Diaz as Campaign Manager

by Suzanne Gamboa /  / Updated 
Image: Jeb Bush
Former Florida Gov. Jeb Bush speaks at a dinner during the Republican National Committee Spring Meeting at The Phoenician on May 14 in Scottsdale, Arizona. Laura Segall / Getty Images

Republican presidential candidate-in-waiting Jeb Bush has named Danny Diaz, a veteran of former President George W. Bush's 2004 campaign, to be his campaign manager.

The move puts Diaz in a top job in the Bush operation, not yet officially a campaign. Bush is scheduled to make an announcement June 15. The hiring was first reported by the Wall Street Journal.

Diaz, whose parents are from Spain, has been working as a Republican strategist at FP1 Strategies LLC, which he helped found.

"Danny's skill at rapidly moving content and campaign organization makes him perfectly suited for running the day-to-day operations," Sally Bradshaw, a close adviser to Bush described by the New York Times as the muscle to his campaign.

He was a lead consultant for New Mexico Gov. Susan Martinez's campaign in 2010 and was part of the National Hispanic Working Group for the Bush-Cheney campaign in 2004. He served as communications director for the Republican National Committee.

The Washington Post reported that the naming of Diaz would be seen as a surprise among Republicans because Bush was expected to name David Kochel, an Iowa-based GOP strategist, to the slot. Kochel is to instead serve as a chief strategist, the Post reported.