Former Florida Gov. Jeb Bush is making his march toward a potential 2016 presidential run a bilingual affair.
He announced in English and Spanish on Tuesday the launch of a new political action committee, or PAC that he dubbed "Right to Rise PAC. The PAC allows him to raise money, engage in political activities and support other political candidates, which Bush, a Republican, said would be those "that believe in conservative principles." But the money raised through the PAC can't be used to run for president. Bush announced last month he was 'actively' exploring a 2016 run.
Along with an English-language version, Bush posted the brief announcement on social media. It shows him speaking in Spanish while walking down a busy street in a video posted on social media. Bush speaks better Spanish than his brother, former President George W. Bush. Jeb Bush's wife is from Mexico and he has frequently used Spanish in speeches and in ads. Capturing a significant portion of the Latino vote is considered critical for winning the White House, as Latino voter numbers have grown and will continue to grow. The GOP's 2012 nominee, Mitt Romney won just 27 percent of Latino votes.
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_ Suzanne Gamboa