At 27, the multi-platinium Puerto Rican-Dominican singer has already accomplished four record-breaking achievements, according to Guinness World Records. He's the artist with the most videos to reach one billion views on YouTube and the solo artist with the most weeks at No.1 on the Top Latin Album chart, after his debut album "Odisea" spent 46 weeks topping the chart.
Despite his growing stardom, Ozuna said he's aware that "Nibiru" is an important turning point in his career.
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"You will see the evolution of Ozuna in this album, without losing my essence," he told NBC News in Spanish.
Ozuna, born Juan Carlos Ozuna Rosado, is mainly known as a Latin trap and reggaeton artist with a memorable sweet-toned dynamic voice that allows him to toggle between sounding like a serenader or a rapper — depending on what he's working on.
One of his most recent singles, "Hasta Que Salga El Sol" ("Until the Sun Comes Up") is a catchy reggaeton song with an alienesque concept that pairs well with the album’s title. "Nibiru" is the name of a supposedly mysterious planet that some believe will someday crash into Earth and cause the end of the world.
"It’s one of my favorite tracks because I got to try different music, other instrumental arrangements that are not like reggaeton," said Ozuna. "That song made me realize that making music entails many things — music goes beyond what I had ever imagined."
"So many things take this [album] to the next level and I know that people will notice after listening to it for the first time," said Ozuna. "They will notice that we dedicated everything to it and made something amazing."