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Latino Showcase at Sundance Festival Features Gina Rodriguez

Image: Preparations - 2015 Sundance Film Festival
epa04576693 Signs are on display all around the Egyptian Theater as the 2015 Sundance Film Festival opens in Park City, Utah, USA, 22 January 2015. The festival runs from 22 January to 01 February. EPA/GEORGE FREYGEORGE FREY / EPA

There was Gina Rodriguez winning at the Golden Globes, a cast of Latinos telling the underdog story of immigrants who won a national robotics competition and now Latinos are elevating their presence at the prestigious Sundance Film Festival.

The Latino Reel showcase was to be launched Friday at the festival in Park City, Utah, to celebrate Latino film, connect Latinos in the industry with other industry leaders and to assist aspiring and established Latino artists.

A highlight is a panel featuring Rodriguez, who won a Globe for best actress in a TV series and who thrilled Latinos when she said her win represented "a culture that wants to see itself as heroes," in her acceptance speech.

“We are setting the bar high by including some of the best and brightest Latino talent in the film world today,” said Ross Romero, Latino Reel founder.

Latinos have been shown to be avid moviegoers.

Also, Romero, a former Utah state senator, is hosting a fundraising reception for the Latino Victory Project during the festival. The LVP was founded by Eva Longoria and Henry Muñoz III to bring more Latinos into elected office.

– Suzanne Gamboa