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Making History: 9/11 Museum Exhibit Designer Ricardo Mulero

Puerto Rican Ricardo Mulero has earned a place in history as the design team leader behind the National September 11 Memorial and Museum exhibition.
A view of the inside of the National September 11 Memorial and Museum. Puerto Rican Ricardo Mulero led the design team that created the exhibition inside the museum.
A view of the inside of the National September 11 Memorial and Museum. Puerto Rican Ricardo Mulero led the design team that created the exhibition inside the museum. Courtesy of Ricardo Mulero

NEW YORK, NY -- Like many New Yorkers, Ricardo Mulero has a September 11th story. He was getting off the subway at Greenwich Village in Lower Manhattan on his way to work, when he stopped to see what a crowd of people were looking at. Just seconds before, United Airlines Flight 175 had crashed into the South Tower of the World Trade Center.

Thirteen years later, Mulero has a different perspective on that tragic day, one that has earned him a historic- and prestigious role. Mulero led the team that created the National September 11 Memorial & Museum exhibition, which opened last May. In this capacity, Mulero and his team at Thinc Design worked with the museum team, architects and engineers to help plan the museum’s structure as well as the presentation of the many artifacts remaining from that tragic day.

Inside the National September 11 Memorial Museum exhibit, whose design team was led by Ricardo Mulero.Courtesy of Ricardo Mulero

“Unlike any other history project that I have worked on, it was something that I had been part of,” Mulero told NBC News. “That became kind of interesting.”

Having previously worked on exhibitions at the U.S. Holocaust Memorial Museum and the Freedom Park in Pretoria, South Africa, Mulero was in a prime position to take charge of this monumental project. Still, the Puerto Rican designer, who also studied architecture and preservation, faced major challenges, not the least of which was the fact that the museum itself is quite massive, at around 125,000 square feet.

“We analyzed the space and instead of looking at the obstacles, we tried to look at what were the opportunities here,” Mulero said.

Many of the artifacts included in the exhibition are quite large, such as the remains of the World Trade Center’s large steel frames and a damaged fire truck recovered from the site. Displaying these was not only a feat of design but of engineering as well.

Like in all museums, the artifacts had to be mounted, but mounting large metal structures isn’t so easy. Mulero’s team had to figure out ways to preserve the visual integrity of the artifacts, so that they were differentiated from the engineered mounts. To do this, they painted the mounts gray so that they were less noticeable.

The "Survivors Stairs" display at the National 9/11 Museum and Memorial Exhibition. Mulero led the exhibition's design team.Courtesy of Ricardo Mulero

The site of the museum itself was also on display, Mulero explained, providing the design team with the chance to contain the exhibits within the archaeology of the former WTC site. Mulero said the design team' ultimately favored an "austere approach" to the exhibition, making the site an artifact itself.

“We maintained that because we felt it evoked the absence of something monumental that was no longer there,” Mulero said. “It was almost like designing an exhibition that was invisible in a way, because the objects are so powerful in themselves that they evoke devastation and monumentality."

Beyond the technical hurdles of designing this museum, there was the emotional element. People around the world had seen the devastating events unfold, either in person or on television.

Added to that, Mulero had to determine ways to reconcile the tragedy in New York with the 9/11 events at the Pentagon in Washington, D.C. and Shanksville, Pennsylvania. Given the museum’s national scope, Mulero said that no choice in the museum could be made arbitrarily.“Everything has a powerful message or significant story. Everything has a purpose in this museum,” said the Latino designer.

Puerto Rican architect, designer and preservationist Ricardo Mulero.Luis Carle

While his own memories of that day remain etched in his mind, designing the museum’s exhibition has given him new perspective on what the moment in history symbolizes. Having spent over four years working with materials from that day, Mulero said he can now begin to see why many victims’ families wanted so badly for the museum to be built.

He hopes his imprint at the museum can inspire others to prevent similar atrocities from happening again.

“For future generations, I hope that they can use such an event as a positive message to better the world and use [the museum] as a resource,” Mulero said.