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Pollster Sergio Bendixen, First Latino to Run Presidential Campaign, Has Died

Sergio Bendixen was a pioneering Latino pollster and the first Hispanic to run a presidential campaign. He died at 68.
English-Spanish Signs Front Election Center In Texas
A bilingual sign stands outside a polling center at public library ahead of local elections on April 28, 2013 in Austin, Texas. Early voting was due to begin Monday ahead of May 11 statewide county elections.John Moore / Getty Images
/ Source: The Associated Press

Sergio Bendixen, a pioneer in public opinion polling of Latinos who also was the first Hispanic to run a U.S. presidential campaign, has died.

His business partner, Fernand Amandi, tweeted Saturday that Bendixen was 68.

The Miami Herald reported that no cause was immediately given for his death in Miami on Friday.

As a researcher and strategist, Bendixen had clients that included the World Bank, the United Nations and several foundations.

He pioneered multilingual surveys for Hispanics and other ethnic groups.

In 1984, Bendixen became the campaign manager for then-Democratic presidential candidate Alan Cranston, the U.S. senator from California.

Four years later, he ran Bruce Babbit's campaign for the Democratic presidential nomination.

Amandi tweeted that Bendixen had changed the world for the better.

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