JAY-Z's Roc Nation entertainment management company has announced a new Latino division, and the CEO will be global Bachata star Romeo Santos.
"With this next step and phase in my career I see a great opportunity to give back all that I have learned during the past few years to new talent," Santos said in a statement. "Not only do I idolize Jay Z as an artist but also as a business mogul. Jay Z is a visionary who was able to recognize that in our Latin Culture there is a lot of talent. I am grateful for his trust and that he has seen in me an ally for all Latinos."
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Santos, "The King of Bachata" and leader of band Aventura, will head Roc Nation Latin to expand into international markets, especially with Latin music.
“Romeo has had tremendous success as a composer and producer and can spot true talent," Shawn “JAY-Z” Carter said in a statement. "This is a tremendous step for Roc Nation. We recognize there is a huge Latin market that is part of global culture. We’re proud and ready to enter into true partnership with an individual that intimately lives and knows that culture.”
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