The latest company to drop their business relationship with Trump is the mattress manufacturer Serta.
"Serta has a licensing agreement to provide mattresses for the Trump Home mattress collection, which are manufactured in our North America-based facilities and sold at select retailers throughout the United States and Canada," said the company in a statement released on Friday. "Serta values diversity and does not agree with nor endorse the recent statements made by Mr. Trump. We will not be renewing our license agreement with the Trump Organization when it expires at the end of this year and are in the process of unwinding our relationship."
Trump's controversial comments about Mexico, Mexicans and immigrants have resulted in a cascade of actions. Univision, NBCUniversal and Macy's have ended their business relationships with the reality tv show star, businessman and Republican presidential hopeful amid public pressure.