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During a whirlwind week for Latinos in the U.S. media, reggaeton star Wisin spoke to NBC Latino about how he keeps his music fresh by mixing the old with the new. The Puerto Rican singer headlined the second annual Tecla Awards, one of the signature events of the annual Hispanicize conference.

“We have to give people something different, refreshing, I think that’s what I’ve been doing, and it has paid off,” Wisin told NBC Latino, “We have the opportunity in the urban movement of being able to merge different instruments from different parts of the world.”

Related Article: Hispanicize Founder Manny Ruiz: Power In Unity At Upcoming 2016 Event

Hispanicize is the largest event in the U.S. for influential Latinos in the media and gathered around 3,000 guests from across the country and Puerto Rico. The 7th annual conference was held from April 4-8 at the Intercontinental Hotel in downtown Miami.

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