IE 11 is not supported. For an optimal experience visit our site on another browser.

Young Latina Star in Bomba Estereo's 'Soy Yo' Back With Voting Message

The young Latina who stole the show in Bomba Estéreo's music video for "Soy Yo" is back with a message for Hispanics: vote.
Bomba Est?reo - Soy Yo
Bomba Est?reo - Soy YoBomba Est?reo - Soy Yo YouTube

The young Latina who stole the show in Bomba Estéreo's music video for "Soy Yo" is back with a message for Hispanics: vote.

Sarai Gonzalez, of central New Jersey, replete with oversized glasses, braids, dance moves and overalls that made her a social media sensation, is the star of a new video campaign paid for by the liberal group People For the American Way to inspire more Latinos to vote in the coming elections.

In the video she serves as a Latina pied piper to get her family off the couch and neighbors and friends out of homes and yards to lead them to the voting booth. Take a look:

The ad is part of a flurry of activities by Democrat and liberal groups targeting English-and Spanish-speaking and bilingual Latinos as early voting continues and the days tick down to Election Day, Nov. 8.

Service Employees International Union/iAmerica Action, working with the pro-Clinton PAC Priorities USA, released an ad to run on cable on Spanish language stations Univision, Telemundo, Estrella and Mundo Max. The $3 million ad featuring a young boy praying that his parents vote against Donald Trump started Friday and is expected to run through the election.

The Clinton campaign announced that Jennifer Lopez plans a free performance in Miami with Marc Antony and Cuban reggaeton duo Gente de Zona and DJ Extreme to encourage early voting and voting on Election Day for Clinton. Lopez endorsed Clinton in April 2015.

Not all activity is focused on the presidential race. The American Federation of Teachers' political action committee re-released a digital ad criticizing Sen. Marco Rubio, who bowed out of the presidential race after losing his home state of Florida but is seeking re-election to the Senate. The digital ad, which AFT said costs five figures and was paid for by AFT Solidarity PAC, criticizes Rubio's response to the Puerto Rico fiscal crisis. A previous report had put the cost at $135,000.

The add previously ran for two weeks in September. Kombiz Lavasanay, a director at AFT, said the ad was successful and so is being used again and will be delivered to Puerto Ricans in Florida and run through the election on various web sites. The group purchased space on the sites where the ad will run, he said. Rubio has done better than Trump with Latinos in Florida.

Meanwhile, Latino Victory Project, a national group founded by actress Eva Longoria and businessman Henry Muñoz, announced it was investing $100,000 to pay for 92,000 calls to be made to Latinos ton behalf of Catherine Cortez Masto, the Nevada attorney general who hopes to fill the seat now held by Senate Minority Leader Harry Reid, who is retiring. Winning the seat could help return Democrats to control of the Senate, but Republican Joe Heck has been mounting a tough challenge.

People for the American Way also released an television ad to reach Spanish-speaking Latinos in North Carolina. The ad targets Sen. Richard Burr, R-N.C., and his support of Donald Trump. As North Carolina has become more important in the presidential election, its Latino voters - 248,000 who are eligible to vote - are getting more attention.

Polls have shown overwhelming support by Latinos for Clinton and Democrats are hoping it will help win some elections lower on the ballot.

Follow NBC News Latino on Facebook, Twitter and Instagram.