#BlackOutDay, the social media campaign celebrating "the beauty of blackness," has filled Twitter with black folks posting selfies, vines, and gifs all afternoon.
Organizers sum it up with one message, “In a show of community and solidarity, for those 24 hours, we are exclusively posting and reblogging pics, gifs, videos, selfies, etc. of Black people.”
The concept was launched by a tumblr user under the name YRN. "Of course I see a constant amount of Black celebrities but what about the regular people? Where is their shine?” YRN posted. "I'm not seeing enough Black people on my dash."
The hashtag also aims to celebrate the inner and outer beauty of everyday black people instead of the mainstream European ideals of beauty. There is talk of making it a continuous event that will occur on the first Friday of each month. Perhaps it was only an unfortunate matter of time before #WhiteOutDay also started trending. This hashtag was swiftly mocked... but is still trending.
Look below to check out a few images from #BlackOutDay. Go forth and post up!
-Charise Frazier & Amber Payne