“For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us,” a spokesperson for Heineken said in an email to NBC News. “While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."
Chance the Rapper, one of the first celebrities to criticize the beer company, said in a tweet that “some companies are purposely putting out noticeably racist ads so they can get more views.” The Chicago rapper also called the ad “terribly racist.”
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg