Obama administration targets young, healthy uninsured to sign up for health law

Enrollment of 'young invincibles' key to Obamacare success 2:22
NBC's Alexa Dragoumis looks at how the young and healthy, who make up nearly one-third of America's uninsured, could determine the cost of premiums for everyone. The young and healthy are the group the Obama administration is most targeting to sign up for exchanges Oct. 1. If they don't, advocates and the insurance industry warn premiums could go up more than the administration hopes.