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Worth the wait? Frenzied Apple fans finally get their hands on the new iPhones

Brian Ceballo, left, emerges from the Apple Store on Fifth Avenue as the first to purchase the new iPhone 5 to the cheers of Apple store employees Sept. 20, in New York. Ceballo and a friend waited for fifteen days in line outside the store to be the first to buy the phone.
Brian Ceballo, left, emerges from the Apple Store on Fifth Avenue as the first to purchase the new iPhone 5 to the cheers of Apple store employees Sept. 20, in New York. Ceballo and a friend waited for fifteen days in line outside the store to be the first to buy the phone.Stan Honda / AFP - Getty Images
A man and a woman wearing cardboard hats depicting Apple's new iPhone 5C pose for photos as they wait for the release of Apple's new iPhone 5S, near the Apple Store at Tokyo's Ginza shopping district Sept. 19, a day before the iPhone 5S go on sale.
A man and a woman wearing cardboard hats depicting Apple's new iPhone 5C pose for photos as they wait for the release of Apple's new iPhone 5S, near the Apple Store at Tokyo's Ginza shopping district Sept. 19, a day before the iPhone 5S go on sale.Toru Hanai / Reuters

By Erin McClam, Staff Writer, NBC News

The iPhone gold rush is on.

In what has become a worldwide ritual, people lined up around city blocks in Tokyo, braved the rain in Berlin and stood shoulder-to-shoulder in London on Friday to get their hands on Apple’s latest creation.

This particular frenzy is fed by bling: The iPhone 5S, as this generation is called, is available in a muted gold. Technology analysts warned that supplies of that model would dry up quickly.

Apple customers there also said they were proud that, for the first time, Chinese could buy the new iPhone on the same day as Americans. Continue reading.