By Erin McClam, Staff Writer, NBC News
The iPhone gold rush is on.
In what has become a worldwide ritual, people lined up around city blocks in Tokyo, braved the rain in Berlin and stood shoulder-to-shoulder in London on Friday to get their hands on Apple’s latest creation.
This particular frenzy is fed by bling: The iPhone 5S, as this generation is called, is available in a muted gold. Technology analysts warned that supplies of that model would dry up quickly.
Apple customers there also said they were proud that, for the first time, Chinese could buy the new iPhone on the same day as Americans. Continue reading.