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Women's World Cup Sets U.S. Television Ratings Record for Soccer

The USA's triumph in the Women's World Cup Sunday night drew a bigger U.S. television audience than any soccer game — men's or women's.
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The USA's triumph in the Women's World Cup Sunday night drew the best initial rating ever for a U.S. soccer broadcast on a single network, according to Fox.

The match surpassed the mark set by the Women’s World Cup final between the USA and China in 1999 on ABC, according to a press release from Fox Sports.

Viewership of Sunday's match peaked near the end of the game, according to the network.

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The game began with more than 16 million viewers, but the audience grew as goals were scored, and nearly 23 million people watched the winning goal, according to preliminary data from TV Media Insights, an online publication about TV ratings.

Fox reported that the metered market household rating/share was 18.3/31 at that time, meaning 18.3 percent of television-equipped households were tuned into the game and 31 percent of television-equipped households with their set turned on were watching.

In comparison, this year's Super Bowl earned a 49.7 rating and a 72 share.