Subscribe to Breaking News emails

You have successfully subscribed to the Breaking News email.

Subscribe today to be the first to to know about breaking news and special reports.

Anthony Scaramucci, Media Mogul? Not Exactly.

by Phil McCausland /  / Updated 
White House Communications Director Anthony Scaramucci speaks at a news conference in the James Brady Press Briefing Room of the White House on July 21.Michael Reynolds / EPA

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

Anthony Scaramucci officially launched his media organization in the basement of his New York City restaurant on Monday.

But the two dozen journalists in attendance were often left scratching their heads as to what exactly the former White House director of communications was doing or what the "Scaramucci Post" really is.

"There are components of this that are think tank in orientation. There are components of this that are direct, plain vanilla news that are frankly unfiltered — kind of cold brew news — and then there are parts of this that are policy related," he said, refusing to provide many concrete details beyond that the Scaramucci Post would remain on Twitter and focus on video.

 White House Communications Director Anthony Scaramucci speaks at a news conference in the James Brady Press Briefing Room of the White House on July 21. Michael Reynolds / EPA

Though it was originally intended to be a launch party, the Scaramucci Post announced hours before the event that it had changed to an "open round-table discussion on what happened (in Las Vegas) and the path forward."

Scaramucci denied that political ambitions were behind his getting into the media business.

"It’s actually not that," he said when a reporter suggested the Scaramucci Post would enhance his chances for a future run for office.

Related: Scaramucci Takes Revenge on White House Staffers on ‘The View’

Lance Leifer, a former hedge fund manager who came to some prominence as the actor and singer Taye Diggs's social media manager, now operates an iPhone for Scaramucci’s live videos and runs portions of the media organization's strategy.

"I’ve seen social media be a force for good," Leifer said, "and that’s what I want to do here."

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

The idea for Scaramucci Post was born in August shortly after Scaramucci was fired from the White House.

But for anyone interested in finding out what exactly the media organization will be doing, Scaramucci essentially told them to "wait and see."

"Actions speak louder than words," the former hedge fund manager said. "So watch it unfold."

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
MORE FROM news

Have feedback?

How likely are you to recommend nbcnews.com to a friend or colleague?

0 = Very unlikely
10 = Very likely
Please select answer

Is your feedback about:

Please select answer

Leave your email if you’d like us to respond. (Optional)

Please enter a valid email address

Thank you!

Your feedback has been sent out. Please enjoy more of our content.

We appreciate your help making nbcnews.com a better place.