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Chick-fil-A says tweet that seemed to refer to the Black community was a ‘poor choice of words’

Chick-fil-A’s response on Twitter about a menu item went viral after social media users said the tweet called out the user’s race.
A Chick-fil-A Inc. restaurant in Bowling Green, Ky., on Mar. 25, 2014.
Luke Sharrett / Bloomberg via Getty Images file

Chick-fil-A is under fire for a tweet that social media users said called out a Twitter user’s race.

A Twitter user tweeted at the fast-food chain Friday: “grilled spicy deluxe but still noooo spicy nuggets…………@ChickfilA…..”

In direct response, the official Twitter account for Chick-fil-A responded, “Your community will be the first to know if spicy items are added to the permanent menu, Don!”

While the initial tweet had only six replies, Chick-fil-A’s response got more than 700 replies and 4,300 quote tweets because of its choice of wording. Many Twitter users called out the account’s decision to use the term “your community,” questioning whether it was targeting the identity of the user, who appears to be Black.

“What do you mean by ‘your community’???????” a tweet read. 

Another user wrote: “Your community? I’m gonna need explanation for that comment. ‘Our’ community wouldn’t wanna think that there was some racial undertones behind that.”

“Chic…this aint a good look. What you meant by that specifically?” a user questioned in a tweet.

Other users pointed out it is a common response from the fast-food chain’s social media accounts. One shared a screenshot of another tweet from Chick-fil-A at the end of last month.

“All jokes aside, they reply like this frequently,” the user wrote.

Another user shared a screenshot of a series of tweets from Chick-fil-A replying to other Twitter users, highlighting messages that mentioned the word “community.” Alongside the screenshot, the user wrote “Y’all hilarious” alongside a laughing emoji.

“The response was a poor choice of words but was not intended in any way to be insensitive or disrespectful,” a spokesperson told “TODAY” in a statement. “We often use the term ‘community’ in a broader sense to talk about places where we operate restaurants and serve the surrounding community.”