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By Phil Helsel

A Florida woman hiking in the Grand Canyon fell hundreds of feet to her death Friday, the national park said.

Rangers found the body of Colleen Burns, 35, around 400 feet below Ooh-Aah Point after receiving a call that a woman had fallen, the national park said Monday.

The point, on the South Kaibab Trail, is popular for its views and has an elevation of 6,660 feet, the park said.

Burns and friends were hiking and taking sunrise photos when she fell, the National Park Service said.

An Instagram photo posted Friday on an account appearing to belong to Burns shows her sitting on the edge of a cliff, looking out at the horizon.

Burns was a regional marketing director for Yelp, NBC affiliate WESH reported.

Jessica Roman, who was with Burns when she fell, told the station the accident happened as Burns’ group was switching places with another group at the point.

"She was stepping out of the way for another gentleman to kind of squeeze in, and unfortunately, Colleen kind of got tripped up on her own feet and fell backwards, fell into the canyon," Roman told WESH.

The National Park Service and Coconino County Medical Examiner are investigating the fall, the park said in a statement.

Visitors look out at the Grand Canyon from Ooh-Aah Point at the South Rim on July 13, 2014 at Grand Canyon National Park in Arizona.Sean Gallup / Getty Images file