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Richard Branson says he 'can't wait' to rocket to space Sunday

Branson said there is no rivalry with fellow billionaire Jeff Bezos, who plans to launch with his own company, Blue Origin, on July 20.

Virgin Galactic founder Richard Branson said Tuesday he "can't wait" to rocket to space Sunday.

"At that moment we will have become astronauts, I will pinch myself and pinch myself again and again," he said on NBC's "TODAY" show.

Virgin Galactic announced last Thursday that the space tourism company will attempt to launch its next test spaceflight July 11, carrying Branson and five others.

Branson will beat fellow billionaire Jeff Bezos to space, as the Amazon founder plans to launch with his own company, Blue Origin, on July 20.

But Branson said there is no rivalry with Bezos. "I know nobody will believe me when I say it but honestly there isn’t" a competition, he said.

Branson founded Virgin Galactic in 2004 to build a space tourism business.

A review of the company’s third flight to space in May — which reached an altitude of 55 miles — showed everything went well and paved the way for the necessary FAA permission.

More than 700 people already have reserved a ride to space with Virgin’s upcoming space tourism business. Tickets initially cost $250,000, but the price is expected to go up once Virgin Galactic starts accepting reservations again.

Alongside Branson will be three Virgin Galactic mission specialists: Chief astronaut instructor Beth Moses, lead operations engineer Colin Bennett, and government affairs vice president Sirisha Bandla. Virgin Galactic pilots Dave Mackay and Michael Masucci will be at the controls of the company’s VSS Unity spacecraft.

Virgin Galactic said it will livestream the spaceflight. A feed will be available on Twitter, YouTube and Facebook.

In Truth or Consequences, New Mexico, Branson showed off Unity — the rocket that will accelerate to more than three times the speed of sound — and the aircraft from which it will launch.

"I always envisioned as a kid that a spaceship should look like this," he said. "I just though that that’s how you should fly to space."

"It’s going to be quite a ride," Branson said.