Rolling Stone, the bible of rock 'n' roll for a half-century, is for sale, Jann Wenner, the magazine's swaggering co-founder, said Sunday.
The New York Times first reported the intended sale of Wenner's 51 percent stake on Sunday. Wenner's company, Wenner Media, confirmed the report Sunday night, saying in a statement that it was looking at "strategic options ... to best position the brand for future growth."
"I love my job, I enjoy it, I've enjoyed it for a long time," Wenner, 71, told The Times. But selling now is "just the smart thing to do," he said.
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Since he co-founded it with Ralph Gleason in 1967, Rolling Stone and Wenner have been synonymous, writing the history of rock 'n' roll in a style equal parts reverent and irreverent, promoted by some of the most famous covers in American publishing history. Gleason died in 1975.
Along the way, it published some of the most important political and investigative writers of the last 50 years, as well, among them Hunter S. Thompson, whose "Fear and Loathing in Las Vegas" made its debut in the magazine in 1971; Washington insider Joe Klein, the author of "Primary Colors"; conservative provocateur P.J. O'Rourke; and Tom Wolfe.
Wenner sold 49 percent of his stake in Rolling Stone in 2013 to a digital music startup. He recently sold the company's other magazines, Us Weekly and Men's Journal, to American Media Inc., publisher of The National Enquirer.
"We have made great strides transforming Rolling Stone into a multi-platform company, and we are thrilled to find the right home to build on our strong foundation and grow the business exponentially," said Wenner's son Gus Wenner, the company's president and chief operating officer, whom The Times credited with engineering the planned sale.
Alex Johnson is a reporter and editor for NBC News based in Los Angeles.