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Dating app Tinder admits it "overreacted" Tuesday night when it posted more than two dozen tweets slamming a Vanity Fair article about modern love.
The article, "Tinder and the Dawn of the 'Dating Apocalypse,'" examines how some 20-somethings use mobile apps, including Tinder, to find an easy "hook up."
In a series of tweets Tuesday night, Tinder singled out Nancy Jo Sales, the author of the article, lambasting her "one-sided journalism" and "incredibly biased view," while defending its business as one that creates "connections that otherwise never would have been made."
But on Wednesday, Tinder execs acknowledged the social media team got too hot under the collar:
"We have a passionate team that truly believes in Tinder. While reading the recent Vanity Fair article about today’s dating culture, we were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily. Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted."
In its tweets on Tuesday, Tinder criticized Sales for purportedly failing to reach out to them for comment.
But when Tinder also claimed that people in North Korea were using its app, Sales played it cool: