The Trademark on Trump Steaks Was Canceled Two Years Ago, Records Show
A worker displays meat for photographers described as 'Trump meat' near the podium before U.S. Republican presidential candidate Donald Trump was scheduled to appear at a press event at his Trump National Golf Club in Jupiter, Florida, March 8, 2016.JOE SKIPPER / Reuters
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The supposed Trump Steaks that the GOP front runner trotted out Tuesday after notching primary victories in Mississippi and Michigan are actually from Bush Brothers Provisions, a longtime West Palm Beach meat purveyor, according to the company. (It's not connected to Trump's ousted rival Jeb Bush.)
It is not unusual for meat to be purchased wholesale and rebranded, but that did not appear to be the case with the meat presented Tuesday. In fact, some of the meat on the butcher board was still wrapped in Bush Brothers packaging. None of the meat appeared to be in Trump Steaks packaging.
"We do supply his properties in Palm Beach County with beef," a company spokesman told NBC News, referring to Trump. "He's a customer."
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When asked if Trump was still in the meat business, his spokeswoman, Hope Hicks said in an email: "Vast amounts of meat are sold at Trump clubs and properties. Members and other patrons are allowed to purchase the meat- it is a very small, but successful business. The meat is purchased from different locationally (sic) convenient purveyors and is always of the highest quality."
NBC News reached out to Hick via email Thursday specifically asking whether Trump was selling meat sold and packaged as Trump Steaks. She did not immediately return the email or a subsequent phone call.
Trump on Wednesday took issue with CNN's Anderson Cooper for saying Trump Steaks was discontinued because Sharper Image, the original supplier of the meats, doesn't carry them anymore.
“No, no, no,” Trump insisted. "They’re sold differently, (but) it’s the same thing. It’s an offshoot of it.”
The Manhattan mogul launched his line of frozen steaks in 2007 in partnership with Sharper Image and QVC, promising to "deliver a taste of Donald Trump's luxurious lifestyle."
“When it comes to great steaks, I’ve just raised the stakes!” Trump declared in a promotional video released as early as 2007. “Trump Steaks are by far the best tasting, most flavorful beef you’ve ever had. Truly in a league of their own.”
The Classic Collection — two filet mignons, two ribeyes and a dozen burgers — were priced at $199.
But while Trump can rightly claim a number of business successes, marketing meat turned out not to be one of them.
"The brand aired only in 2007, but it looks like there were some online orders that came through in 2008," QVC spokeswoman Ilana McCabe said in an email. "Nothing after that."
Corky Siemaszko is a senior writer at NBC News Digital.