Tinder's Twitter feed read like a letter from a scorned lover Tuesday, as the dating app's social media team posted more than two dozen tweets in response to a Vanity Fair article titled "Tinder and the Dawn of the 'Dating Apocalypse.'"
In its posts, Tinder singled out Nancy Jo Sales, the author of the piece, deploring her "one-sided journalism" and "incredibly biased view," while defending its business as one that creates "connections that otherwise never would have been made." Tinder is a location-based mobile application that allows users interested in one another to communicate.
Sales's article surveys the so-called "hookup culture" among 20-somethings and the apps that enable millions of people to use "their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they’d find a cheap flight to Florida."
Tinder disagreed that the people interviewed for the story reflected its entire community, taking swipe after swipe at Vanity Fair's reporting.
And there was no love lost between Tinder and Sales, who publicly questioned whether she should have asked for the company's permission to write about it.
On Sales's feed, "meltdown," "rant," "hissy fit," "tweetstorm" and "over-the-top response" were just a few of the words used by readers to describe Tinder's Twitter reaction, as they wondered whether the app's public relations team would walk back its comments the morning after.