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Millions of shelter dogs are put to sleep every year before they find a loving home. But two businesses — Hollywood Grooming and The Pet Collective — have stepped in to help the canines find a family by giving them a grooming to show off their finest features and then posting the makeover online. One of them, Charlie, has just found an owner to take him home.

“They get this little strut going, you've changed their lives,” said Dorothy Cline of Hollywood Grooming.

A second chance — and online stardom — can be as simple as a haircut and a bath.

IN-DEPTH

— Jacob Rascon and Miranda Leitsinger