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The 2012 Youth Vote is organizing a campaign urging young people to get out and vote. Larry David and Trey Songz are examples of some of the celebrities inspiring the younger generation.

Did you know that the young demographic, those under 30, make up more than 40% of the U.S. Popiltaion, making it the largest age demographic available to both the Republicans nad Democrats.

So it should be no shock that while the RNC hits the ground running in Tampa, President Obama is on the campaign trail storming through colleges town in Iowa, Colorado, and Virginia on Tuesday and Wednesday.

Matt Segal, the Co-Founder and President of Our Time, joined the conversation yesterday to discuss how his organization is trying to help young voter force politicians and businesses to represent their needs.