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Bavarian Farmers Association Launches 2015 ‘Hot Potato’ Calendar

MAINZ, Germany — You thought the annual Sports Illustrated Swim Suit Calendar was racy? Well an unlikely rival has emerged from a group of German potato farmers. This year's edition of "Heisse Kartoffel" (meaning "Hot Potato") was launched this week and features various scantily clad women lying among piles of the starchy staple. Now in its third edition, it is produced by the Bavarian Farmers Association in a bid to halt a decline in potato consumption among Germans.

"The potato is beginning to have a dowdy image in Germany, so we decided to present it as hip produce," Johann Graf from the farmers' association told NBC News. The $20 calendar features no nudity but sold out its 3,000 copies last year. "We even received requests for the calendar from a potato farmer in the United States, who has now asked a friend to buy several copies for him," Graf said.

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— Andy Eckardt