IE 11 is not supported. For an optimal experience visit our site on another browser.

'Brides of March' parade through San Francisco

Joe Calavita (C) stands on a fire truck during the March of Brides parade through downtown San Francisco March 18, 2012. People don wedding clothes and stroll through the center of San Francisco during the annual event.   REUTERS/Jana Asenbrennerova  (UNITED STATES - Tags: SOCIETY TPX IMAGES OF THE DAY)
Joe Calavita (C) stands on a fire truck during the March of Brides parade through downtown San Francisco March 18, 2012. People don wedding clothes and stroll through the center of San Francisco during the annual event. REUTERS/Jana Asenbrennerova (UNITED STATES - Tags: SOCIETY TPX IMAGES OF THE DAY)JANA ASENBRENNEROVA / Reuters

"Brides of March started in 1999 as a whimsical protest against the fictitious ideal marriage propagated by commercial interests to fuel consumerism," according to SFBay.ca.

Parades are now held in four other cities and are open to anybody who can rustle up a wedding dress, the more elaborate the better. Read more at the organizers' website.