Spectators hoping to enjoy the London 2012 Olympic Games with a cool brew in hand will have to shell out the equivalent of about $11 for a pint of beer, according to organizers.
London Olympics organizers announced Wednesday they expected to serve 14 million meals during the games, calling it "the largest peace time catering operation in the world."
"We have gone to great lengths to find top quality, tasty food that celebrates the best of Britain," said Paul Deighton, chief executive of organizing committee LOCOG.
"We believe that our prices are more than comparable to those found at other major sporting events, which because of their temporary nature are often more expensive than the high street."
A bottle of water will cost 1.60 pounds ($2.50) and a bottle of Coke will sell for 2.30 pounds ($3.60). A plate of fish and chips will go for 8 pounds ($12.50).
Many were outraged by the prices, and particularly the cost of beer, British newspaper The Telegraph reported.
A 330ml bottle of Heineken lager will cost 4.20 pounds or $6.50, which makes the equivalent price of a pint 7.23 pounds or $11. That's is more than double the national average price of 3.17 pounds for a pint of beer in the UK, The Telegraph said.
Organizers said food and drink for a family of four should run under 40 pounds ($62).
Reuters contributed to this report.
More world news from msnbc.com and NBC News:
- Will crisis-hit Ireland rebel against harsh remedy for ailing Europe?
- 'Very clear' signs of Iran sanitizing military site, Western diplomat says
- Porn actor wanted for murder over body parts in Canada mail
- Tribesmen release two 2 US tourists kidnapped in Egypt
- Report: Hundreds detained in Tibet after self-immolations
- Israel's Barak tells NBC: 'A nuclear Iran is unacceptable'
Follow us on Twitter: @msnbc_world