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'ED Show' playbook: Fri., July 27

102 days until the election and Mitt Romney is taking heat from one of America’s greatest Olympic heroes.

Tonight, the legendary American sprinter and nine-time gold medalist Carl Lewis joins us live from London for an EXCLUSIVE interview!

Conservatives also continue to pile on Mitt.  Howard Fineman, NBC News Political Analyst and Editorial Director of the Huffington Post Media Group, has today's Romney-shambles fallout.

Mitt Romney’s NAACP speech didn't go over so well, but you wouldn't know it from his latest ad.

Professor Dr. James Peterson, New Jersey Assembly leader Jon Bramnick and political comedian Will Durst will weigh in on that, and so much more.

All that, plus film director Peter Bogdanovich talks about gun violence and movies following the Aurora massacre.

Legendary actress Ellen Burstyn compares Obama and Romney.

And The Campaign director Jay Roach discusses art imitating life in his new movie.

It's going to another packed @EdShow at 8pET on @msnbctv.

Join the conversation now or during the show by commenting on Facebook and/or tweeting (with the #edshow hashtag) so we can share your thoughts on the show.

The @TweetTron9k is powering up the circuits to put yer tweets on the teevee.