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MC Hammer demos 'deep search'

MC Hammer takes pictures with guest at the welcome party of the Web start-up Airbnb, in San Francisco, Aug. 16, 2011. Stretching from San Jose to San Francisco, for software engineers and the technology industry, or for anyone with a decent idea and the drive to start a company, $100,000 to get it off the ground is easy to come by. (Jim Wilson/The New York Times) -- PHOTOS MOVED IN ADVANCE AND NOT FOR USE - ONLINE OR IN PRINT - BEFORE AUG 21, 2011. --
MC Hammer takes pictures with guest at the welcome party of the Web start-up Airbnb, in San Francisco, Aug. 16, 2011. Stretching from San Jose to San Francisco, for software engineers and the technology industry, or for anyone with a decent idea and the drive to start a company, $100,000 to get it off the ground is easy to come by. (Jim Wilson/The New York Times) -- PHOTOS MOVED IN ADVANCE AND NOT FOR USE - ONLINE OR IN PRINT - BEFORE AUG 21, 2011. --JIM WILSON / Redux Pictures
MC Hammer, Chief Strategy Officer for DanceJam.com, poses for a photograph as a dancer performs near Pier 41 in San Francisco, Tuesday, Nov. 20, 2007. The Web site, scheduled to debut in mid-January, will try to upstage YouTube to become the Internet's hub for sharing and watching dance videos. (AP Photo/Jeff Chiu)Jeff Chiu / AP

In his latest move as a tech player, MC Hammer demonstrated a new tool that would enhance searches by giving results that would be logical follow-ups, right away.

Hammer, whose real name is Stanley Burrell, made a presentation at the Web 2.0 Summit in San Francisco earlier this week that showed an early peek into his WireDoo project. Still in development, it is a "deep search" service to give users more results related to the keywords. Using "car" and "homes" as examples of searches, he showed how results could yield info about insurance, mileage, community, schools, location, crime rates and shopping.

The benefit, he says, comes from having it all come through in one query, cutting down on the time it takes to get relevant information. His tagline for now: "Search once, see what relates!"

Hammer, who had almost been forgotten as a D-lister whose heyday image is frozen mid-Hammer-Time rapping and dancing with parachute pants, has reinvented himself as a tech entrepreneur. (He also had a reality TV show which put him back in the spotlight.)

MC Hammer takes pictures with guest at the welcome party of the Web start-up Airbnb, in San Francisco, Aug. 16, 2011. Stretching from San Jose to San Francisco, for software engineers and the technology industry, or for anyone with a decent idea and the drive to start a company, $100,000 to get it off the ground is easy to come by. (Jim Wilson/The New York Times) -- PHOTOS MOVED IN ADVANCE AND NOT FOR USE - ONLINE OR IN PRINT - BEFORE AUG 21, 2011. --JIM WILSON / Redux Pictures

In an example of resilience and resurrection from a 1996 bankruptcy, he has become a presence at tech events and an investor in sites such as DanceJam.com and someone whose longstanding interest in technology has made him an investor in no less than 8 companies. In social media, he's considered something of an influencer, with 2.2 million followers on Twitter.

He said this "deep search" or "relationship search" (which makes some of us think it's a dating tool) is "not a competitive attempt to recreate search," but "you can always make things better." Here's the video of his presentation, so you can judge for yourself:

— via InformationWeek

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